| Title | Snail's Woman |
| Title (original language) | La Femme Aux Escargots |
| Agency |
Libre MullenLowe
|
| Campaign |
So French, So Rech - Georges Rech
|
| Advertiser |
Georges Rech
|
| Brand |
Georges Rech
|
| Date of First Broadcast/Publication |
2000 / 2
|
| Product |
Textile
|
| Business Sector | Clothing
|
| Tagline | So French, so Rech |
| Tagline (original language) | So French, so Rech |
| Story | A majestic, dominating woman goes hunting with giant snails on leashes
|
| Story (original language) | Une femme majestueuse, dominatrice, va chasser avec des escargots géants en laissesL |
| Philosophy | Carrying on the idea of "So French, So Rech" (cf. the Snails), using the culinary peculiarities of the French !
|
| Philosophy (original language) | Donner suite à l'idée "So French, So Rech" (cf. les Escargots), en utilisant les particularités des Français ! |
| Problem | To bring out the Georges Rech brand in a very competitive market by creating a fashion personality
|
| Problem (original language) | Faire ressortir la marque Georges Rech dans un marché très compétitf en créer une personnalité mode. |
| Media Type |
Magazine
|
| Market | France, Germany, United Kingdom |
| Creative Director |
Jacques Vauchelle
|
| Copywriter |
Pierre Coré
|
| Art Director |
Sophie Le Gendre
|
| Actor / Celebrity |
Ugne Andrikonite
|
| Director of Photography (DOP) |
Saint Warwick
|
