Title | Snail's Woman |
Title (original language) | La Femme Aux Escargots |
Agency |
Libre MullenLowe
|
Campaign |
So French, So Rech - Georges Rech
|
Advertiser |
Georges Rech
|
Brand |
Georges Rech
|
Date of First Broadcast/Publication |
2000 / 2
|
Product |
Textile
|
Business Sector | Clothing
|
Tagline | So French, so Rech |
Tagline (original language) | So French, so Rech |
Story | A majestic, dominating woman goes hunting with giant snails on leashes
|
Story (original language) | Une femme majestueuse, dominatrice, va chasser avec des escargots géants en laissesL |
Philosophy | Carrying on the idea of "So French, So Rech" (cf. the Snails), using the culinary peculiarities of the French !
|
Philosophy (original language) | Donner suite à l'idée "So French, So Rech" (cf. les Escargots), en utilisant les particularités des Français ! |
Problem | To bring out the Georges Rech brand in a very competitive market by creating a fashion personality
|
Problem (original language) | Faire ressortir la marque Georges Rech dans un marché très compétitf en créer une personnalité mode. |
Media Type |
Magazine
|
Market | France, Germany, United Kingdom |
Creative Director |
Jacques Vauchelle
|
Copywriter |
Pierre Coré
|
Art Director |
Sophie Le Gendre
|
Actor / Celebrity |
Ugne Andrikonite
|
Director of Photography (DOP) |
Saint Warwick
|