NSPCC - "Lucy and the boy"

Leo Burnett

Leo Burnett London, United Kingdom

11173

This ad is part of the ACT Responsible Collection

Brand: NSPCC
Country: United Kingdom

Advertiser: National Society for the Prevention of Cruelty to Children

Title	Lucy and the boy
Agency	Leo Burnett
Campaign	Share Aware
Advertiser	National Society for the Prevention of Cruelty to Children
Brand	NSPCC
Date of First Broadcast/Publication	2015 / 2
Business Sector	Public Safety, Health & Hygiene
Tagline	Every childhood is worth fighting for.
Story	Hornet Directors Yves Geleyn and Dan & Jason paired up to help launch this campaign for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain's leading children's charity fighting to end child abuse. The cautionary spots tell two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them. The NSPCC acts on behalf of all children through inspirational, approachable, genuine and bold messages with the aim of preventing abuse, support parents and offering resources.
Media Type	Web Film
Length	60 seconds
Media Director	OMD UK
Post Production	Prodigious
Agency Producer	Abby Jenkins
Executive Creative Director	Justin Tindall
Editor	Anita Chao
Lead Character Designer	Adrian Johnson
Compositor	Richard Kim
Executive Producer	Jan Stebbins
Audio Post Production	Nick Angell
Producer	Cathy Kwan
Copywriter	Alison Steven
Art Director	Liam Bushby
Creative Director	Beri Cheetham
Production	Kit Altin
Agency Producer	Bruce Macrae
Strategic Planner	Alexandra Gill
Storyboard Artist	Carlos Laura Murphy
Animation/3D	Jacob Kafka
Designer	Anna Bron
Animation/3D	Mike Luzzi
Animation Director	Mike Luzzi
Animation/3D	Angela DeVito
Animation/3D	Keelmy Carlo
Animation/3D	Krystal Downs
Animation/3D	Mark Pecoraro
Animation/3D	Natalie Labarre
Animation/3D	Nivedita Sekar
Animation/3D	Sean Lattrell
Lead Compositor	Ted Wiggin
Compositor	Stephanie Andreou
Production Company	Hornet