Title | No Credit Check |
Agency | Cramer-Krasselt |
Campaign | JJ Hightail |
Advertiser | Direct General Insurance |
Brand | Direct Auto |
Date of First Broadcast/Publication | 2012 / 3 |
Business Sector | Insurance |
Tagline | Call, click or come in today |
Story | Direct General Insurance introduces drivers to a lovable and entertaining spokesman named JJ Hightail, a happy-go-lucky ex-professional racecar driver. Sure he was terrible on the pro circuit, but he was still a pro! And that counts for something. Directed by Michael Patrick Jann and starring Carlos Alazraqui as JJ, the TV spots feature some of the comedic genius behind Comedy Central’s Reno 911 |
Media Type | Television |
Market | United States |
Photographer | Matt Hoyle |
Art Buyer | Nancy Morey |
Director | Michael Patrick Jann |
Production Company | HELLO & Co. |
Producer | Noel Tirsch |
Copywriter | John Colbert |
Art Director | Matthew Schaffer |
Executive Creative Director | Larry Hampel |
Executive Creative Director | Dean Stefanides |
Chief Creative Officer | Marshall Ross |