Marshall Ross
Chief Creative Officer at Cramer-Krasselt/Phoenix
Milwaukee, United States
TitleNo Credit Check
Agency
Campaign JJ Hightail
Advertiser Direct General Insurance
Brand Direct Auto
Date of First Broadcast/Publication 2012 / 3
Business Sector Insurance
Tagline Call, click or come in today
Story Direct General Insurance introduces drivers to a lovable and entertaining spokesman named JJ Hightail, a happy-go-lucky ex-professional racecar driver. Sure he was terrible on the pro circuit, but he was still a pro! And that counts for something.
Directed by Michael Patrick Jann and starring Carlos Alazraqui as JJ, the TV spots feature some of the comedic genius behind Comedy Central’s Reno 911
Media Type Television
Market United States
Photographer
Art Buyer
Director
Production Company
Producer
Copywriter
Art Director
Executive Creative Director
Executive Creative Director
Chief Creative Officer

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