| Title | UPFEN d'UPSA |
| Agency | FCB Paris |
| Campaign | UPFEN d'UPSA |
| Advertiser | Bristol-Myers Squibb |
| Brand | UPFEN d'UPSA |
| Date of First Broadcast/Publication | 1998 / 11 |
| Product | Health Product |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Tagline | Upfen d'UPSA cible la douleur pour mieux la combattre |
| Story | Three women complaining about period pains. Image of the effect of UPFEN on the organism. "UPFEN from UPSA, targets pain to better fight it". |
| Media Type | Television |
| Length | |
| Market | France |
| Creative Director | Thomas Stern |
| Copywriter | Nicolas Schmitt |
| Art Director | Sylvia Schildge |
| Director | François Barge |
| Production Company | Kashmir |
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