| Title | A Day in the Live |
| Agency | Y&R London |
| Campaign | A Day in the Live |
| Advertiser | BBC |
| Brand | BBC 5 Live |
| Date of First Broadcast/Publication | 2011 / 3 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | The new campaign aims to truly get under the skin of the station, and promote the network’s new positioning theme – "straight to the heart of things".A small and dedicated production team will be based in the station’s studios, capturing the best on-air moments as the day unfolds. A trail will then be filmed, edited, colour graded, sound edited, and aired the same evening. |
| Media Type | Television |
| Market | United Kingdom |
| Sound | Ray Beckett |
| Director of Photography (DOP) | Wojciech Szepel |
| Director | Dominic Savage |
| Production Manager | Paul Coward |
| Agency Producer | Ella Littlewood |
| Account Manager | Graham Smith |
| Account Director | David Pomfret |
| Account Planner | Damian Mckeown |
| Copywriter | Mike Boles |
| Art Director | Jerry Hollens |
| Executive Creative Director | Damon Collins |
| Production Company | Red Bee Media Limited |
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