Martell XO - "Wings"

Zakka

Zakka Boulogne Billancourt, France

14308

Title	Wings
Agency	Zakka
Campaign	Wings
Advertiser	Martell
Brand	Martell XO
Date of First Broadcast/Publication	2013 / 1
Business Sector	Alcoholic
Story	Anyone who has ever achieved something great will know what it feels like to begin a new project. Weeks, months, even years of preparation will have gone into it. You’re alone with your thoughts. It’s a tense, exciting moment. “Wings”, the new Martell XO film directed by James Gray, captures this decisive moment. Four successful individuals (an author, a sculptor, a speaker and a conductor) unfold their “wings”, about to begin something significant. it’s an exciting yet intimate process of preparation. Concentration is high and the tension is palpable. Then, with a sudden explosion of music, the four men fulfil their vision, while above them, swifts shoot up into the sky. The film is a glorious celebration of those who achieve greatness, and an invitation to the rest of the world to ”Rise above”. Launched on Chinese television in January 2013, the film will be rolled-out worldwide in a stunning 90 second online event format onwww.martell.com andwww.youtube.com/martell
Media Type	Web Film
Length	105 seconds
More Information	www.youtube.com/martell
Director of Photography (DOP)	Darius Khondji
Director	James Gray