| Title | Birds |
| Title (original language) | Birds |
| Agency |
McCann London
|
| Campaign |
Pan-European - US Airways
|
| Advertiser |
US Airways
|
| Brand |
US Airways
|
| Date of First Broadcast/Publication |
2000 / 5
|
| Product |
Europe-USA non-stop
|
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Tagline | Over 90 Flights A Week To The USA From Europe |
| Story | Birds in flight represent the non-stop flights a week between Europe and USA, operated by US Airways. |
| Philosophy | Birds represent the number of nonstop transatlantic flights from Europe, with the copy promoting awareness for Envoy Class as well as the size of US Airways 250 + city network within North America from their three main links. |
| Problem | Low awareness for the scale and scope of US Airways non-stop transatlantic services from Europe to the USA, and onward via their North American network. |
| Media Type |
Magazine
|
| Market | France, Germany, Netherlands, United Kingdom, Italy, Spain |
| Creative Director |
Jeremy Perrott
|
| Copywriter |
Jonathan Eley
|
| Art Director |
Martin Casson
|
