Jason Gill
Copywriter at McCann London
London, United Kingdom
TitleRigo Bacardi - Cut the Cuban Way
Agency
Campaign Latin Spirit in Everyone - Bacardi
Advertiser Bacardi-Martini
Brand Bacardi
Date of First Broadcast/Publication 1999 / 1
Product Rigo
Business Sector Alcoholic
Philosophy Dramatise the quality of Bacardi Breezer through scenarios that demonstate that beneath an apparently harmless exterior lies real latin spirit.
Media Type Magazine
Market United Kingdom
Creative Director Luke White
Copywriter
Art Director
Director of Photography (DOP)

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