| Title | Fight Back |
| Agency | BBDO Singapore |
| Campaign | Fight Back |
| Advertiser | Pfizer |
| Brand | Nicorette |
| Posted | May 2005 |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Tagline | Fight Back |
| Story | We developed a 3D animation game that was sent out as a free DVD demo with popular magazines. |
| Philosophy | We created a 3D animation fighting game that could be sent as a free DVD demo with magazines. In the game, the character Kazami smokes a cigarette which pollutes the entire scene. The smoke ends up killing the challenger Chopper, the spectators and even Kazami himself. Those who played the game had no control over the deadly power of Kazami's cigarette. |
| Problem | To develop a quit-smoking campaign targetted at tech-savvy young adults. |
| Result | Sales for Nicorette increased by 250% during the campaign period compared to the previous year. |
| Media Type | Direct Mail |
| Market | Singapore |
| Photographer | Teo Chai Guan |
| Art Director | Lilian Lee |
| Copywriter | Andrew McKechnie |
| Agency Producer | Kerli Teo |
| Creative Director | Francis Wee |
| Animation Effects | VHQ |
| Music Company / Composer | Yellow Box Studios |
More Work
SEE ALLFoodies Anonymous
- BRAND:
- Pizza Hut
- AGENCY:
- Ogilvy Singapore
Coke Santa
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Ogilvy China
#Cokehands
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Ogilvy China
Fight Back
- BRAND:
- Nicorette
- AGENCY:
- BBDO Singapore
Copyright
- BRAND:
- Ella Cheong Spruson & Ferguson
- AGENCY:
- BBDO Singapore
The Graduate
- BRAND:
- Pizza Hut
- AGENCY:
- BBDO Singapore
Psycho
- BRAND:
- Pizza Hut
- AGENCY:
- BBDO Singapore
Singing in the Rain
- BRAND:
- Pizza Hut
- AGENCY:
- BBDO Singapore
Stub
- BRAND:
- Nicorette Gum
- AGENCY:
- BBDO Singapore