Lachlan McPherson
Creative Director at Publicis Mojo Auckland
Parnell, New Zealand
TitleAlbatros
Agency
Campaign Albatros
Advertiser Greenpeace
Brand Greenpeace
PostedMay 2007
Product Service
Business Sector Consumer & Public Services
Philosophy Concept: Show how our careless discarded rubbish can lead to the horrific death of wildlife thousands of miles away.involved in pollution of the oceans.
online to become a ‘Greenpeace ocean defender’ Secondary” Anyone
Problem Objective: To raise awareness of the devastating effects of pollution on our planet and encourage people to become ‘Ocean Defenders’ in Greenpeace’s ‘Year of the Oceans’.
Result Primary anyone with a conscience who could sign up online to become a ‘Greenpeace ocean defender’ Secondary” Anyone involved in pollution of the oceans.
Media Type Print
Art Director
Photographer
Art Director
Photographer
Creative Director
Copywriter

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