Title | Stand |
Agency | Impact BBDO |
Campaign | Stand - Duracell |
Advertiser | Procter & Gamble |
Brand | Duracell |
Posted | July 2009 |
Product | Torch |
Business Sector | Batteries (Except Car Batteries), Light Bulbs |
Story | Duracell has been using ambient stickers in Dubai to transform headlights and street lights into what appear to be Duracell torches. |
Media Type | Outdoor/Out of Home |
Market | United Arab Emirates |
Creative Director | Oliver Maisey |
Executive Creative Director | Oliver Maisey |
Creative Director | Jennie Morris |
Art Director | Mark Held |
Copywriter | Grant McGrath |
Illustrator | Mohsen Mahbob |
Photographer | Tommy Morris |