Title | Volcano |
Agency | The Sawtooth Group |
Campaign | How do you? - McCormick |
Advertiser | McCormick |
Brand | McCormick |
Posted | January 2003 |
Product | Bag 'n Season |
Business Sector | Soups, Stuffing, Cooked Sauces |
Tagline | The taste you trust |
Story | A mom prepares dinner with Bag 'n Season and is left with enough time to help her son. The family then enjoys the meal she prepared with Bag 'n Season. |
Philosophy | Communicate that with Bag 'n Season, it's easy to prepare a great-tasting meal your family will love. |
Problem | 1) Needs to reinforce McCormick brand image and awareness. 2) Needs to build product awareness. |
Media Type | Television |
Length | |
Market | United States |
Executive Creative Director | Kristi Bridges |
Creative Director | Chris Bean |
Copywriter | Mike Draper |
Art Director | Dawn Morris |
Account Director | Jay Quilty |
Account Executive | Tracy Webster |
Account Executive | John Riggio |
Production Company | Blind Spot Media, Inc. |