Dawn Morris
Art Director at The Sawtooth Group
Red Bank, United States
TitleVolcano
Agency
Campaign How do you? - McCormick
Advertiser McCormick
Brand McCormick
PostedJanuary 2003
Product Bag 'n Season
Business Sector Soups, Stuffing, Cooked Sauces
Tagline The taste you trust
Story A mom prepares dinner with Bag 'n Season and is left with enough time to help her son. The family then enjoys the meal she prepared with Bag 'n Season.
Philosophy Communicate that with Bag 'n Season, it's easy to prepare a great-tasting meal your family will love.
Problem 1) Needs to reinforce McCormick brand image and awareness. 2) Needs to build product awareness.
Media Type Television
Length
Market United States
Executive Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Executive
Account Executive
Production Company

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