| Title | First Steps |
| Agency | DDB Chicago |
| Campaign | First Steps |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | February 2008 |
| Product | Ronald McDonald House |
| Business Sector | Restaurants & Fast Food |
| Tagline | i'm lovin' it |
| Media Type | Television |
| Length | |
| Group Creative Director | Bill Cimino |
| Executive Creative Director | Paul Tilley |
| Creative Director | Geoff McCartney |
| Copywriter | Geoff McCartney |
| Associate Creative Director | Gordon West |
| Art Director | Gordon West |
| Director | Joe Pytka |
| Director of Photography (DOP) | Joe Pytka |
| Production Company Producer | PYTKA |
| Editing Company | Whitehouse Post |
| Audio Engineer | David Gerbosi |
| Performer | Jackie Meyers |
| Executive Agency Producer | Diane Jackson |
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