Karina Wright
Agency Producer at Y&R Melbourne
Melbourne, Australia
TitleAdvice
Agency
Campaign ASIMO : Alive & Unplugged Tour - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
Product Asimo
Philosophy So Draftfcb made ASIMO the Robbie Williams of the robot world!
And we called the tour ‘ASIMO - Alive and Unplugged’
Problem The brief from Honda was really very simple - always a good sign:<br> “Make ASIMO (the world’s most advanced humanoid robot) a pop icon in Australia.”
Result The Tour has only just started
Media Type Television
Length
Director
Creative Director
Copywriter
Agency Producer
Director of Photography
Art Director
Music Company / Composer
Editing Company

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