Title | Ambition |
Agency | Draftfcb Melbourne |
Campaign | ASIMO : Alive & Unplugged Tour - Honda |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda |
Posted | October 2007 |
Product | Asimo |
Business Sector | Others |
Philosophy | So Draftfcb made ASIMO the Robbie Williams of the robot world! And we called the tour ASIMO - Alive and Unplugged |
Problem | The brief from Honda was really very simple - always a good sign: Make ASIMO (the worlds most advanced humanoid robot) a pop icon in Australia. |
Result | The Tour has only just started |
Media Type | Television |
Length | |
Market | Australia |
Director | Tim Bullock |
Creative Director | Scott Lambert |
Copywriter | Evan Roberts |
Agency Producer | Karina Wright |
Director of Photography (DOP) | Keith Wagstaff |
Art Director | Mikey Tucker |
Music Company / Composer | Risk Sound |
Editing Company | MRPPP |