Title | Louise |
Agency | JayGrey Sydney |
Campaign | Seriously Hard Liquor |
Advertiser | Pure Beverages |
Brand | Alibi Bourbon |
Date of First Broadcast/Publication | 2012 / 6 |
Business Sector | Alcoholic |
Tagline | Seriously hard liquor |
Story | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
Media Type | Radio |
Market | Australia |
Creative Director | Jay Furby |
Art Director | Jay Furby |
Art Director | Dave Heytman |
Art Director | Tommy Cehak |
Copywriter | Jay Furby |
Copywriter | Gavin Chimes |
Typographer | Dave Heytman |
Typographer | Tommy Cehak |
Account Executive | Will Frew |
Photographer | Sean Izzard |
Retoucher | Steve York, Cream |