Joel Pront
Director at Zinc Films
Sydney, Australia
TitleI Touch Myself (PG)
Agency
Campaign I Touch Myself Project
Advertiser Cancer Council Australia
Brand Cancer Council
Date of First Broadcast/Publication 2014 / 4
Business Sector Disease Awareness, Support Groups & Associations
Tagline Touch Yourself
Story ‘I Touch Myself’ features leading female artists singing to create more awareness amongst women. The video includes Olivia Newton John, Megan Washington, Sarah McLeod, Katie Noonan, Sarah Blasko, Suze DeMarchi, Deborah Conway, Kate Ceberano, Little Pattie and Connie Mitchell covering Amphlett's track. 
Philosophy The campaign pays tribute to the iconic Australian vocalist, Chrissy Amphlett, who passed away from breast cancer almost a year ago. 
Media Type Branded Content
Length
Soundtrack I Touch Myself
Digital Strategy
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Music

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