Noah Regan
Creative Team at Special Group
Ultimo, Australia
TitleWizard of Oz
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2008 / 5
Product Support Independent Cinema
Business Sector Corporate Communication
Tagline Volkswagen supports independent cinema
Story The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Philosophy Volkswagen’s “See Film Differently” campaign, continues the idea of shedding light on cinema classics
Problem Raise awareness of Volkswagen’s sponsorship of independent cinema
Media Type Cinema
Length
Market United Kingdom
Producer
Advertising Manager
Copywriter
Copywriter
Art Director
Art Director
Director
Producer
Agency Producer
Account Planner
Account Director
Account Manager

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