| Title | Kiwi 7 |
| Agency | TBWA\Hunt\Lascaris |
| Campaign | A shining example of communication success - Sara Lee |
| Advertiser | Sara Lee |
| Brand | Kiwi |
| Posted | August 2004 |
| Business Sector | Shoe Polishes, Wax Polishes |
| Philosophy | The enormity of the Kiwi marketing success is the result of a harmonious, focused and integrated business partnership between the client and the agency. It is also the result of a synergised communication campaign involving the interdependence, creative magic, insightful strategic direction, skillful media planning and professional account management. |
| Result | The ability of advertising to build, sustain and grow the Kiwi Brand has clearly been shown and an 80% market share is quantifiable proof of this. |
| Media Type | Television & Cinema |
| Length | |
| Market | South Africa |
| Managing Director | Daryl Bennewith |
| Managing Director | Mike Mina |
| Media Planner | Margaret Larkins |
| Strategic Planner | Annelie Strydom |
| Advertising Manager | Martin Lind |
More Work
SEE ALLKiwi 5
- BRAND:
- Kiwi
- AGENCY:
- TBWA\Hunt\Lascaris
Kiwi 6
- BRAND:
- Kiwi
- AGENCY:
- TBWA\Hunt\Lascaris
Kiwi 8
- BRAND:
- Kiwi
- AGENCY:
- TBWA\Hunt\Lascaris
Kiwi 1
- BRAND:
- Kiwi
- AGENCY:
- TBWA\Hunt\Lascaris
Kiwi 2
- BRAND:
- Kiwi
- AGENCY:
- TBWA\Hunt\Lascaris
Kiwi 3
- BRAND:
- Kiwi
- AGENCY:
- TBWA\Hunt\Lascaris
Kiwi 4
- BRAND:
- Kiwi
- AGENCY:
- TBWA\Hunt\Lascaris
Lynx Icons
- BRAND:
- Lynx
- AGENCY:
- 303 MullenLowe