| Title | Children I |
| Agency | Africa |
| Campaign | What's Behind? |
| Advertiser | CEPIA |
| Brand | CEPIA Institutional |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Human Rights |
| Tagline | Find out what's behind the clothes you buy. |
| Story | In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. |
| Media Type | Magazine |
| Creative Director | Sergio Gordilho |
| Creative Director | HUMBERTO Fernandez |
| Creative Director | Rafael Pitanguy |
| Associate Creative Director | Bernardo Romero |
| Art Director | Joao Souza |
| Copywriter | Juliana Uchoa |
| Illustration | Imagem Boreal |
| Associate Creative Director | Beto Rogoski |
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