| Title | How We Roll (60 sec) |
| Agency | Cummins & Partners |
| Campaign | How We Roll |
| Advertiser | Asahi Premium Beverages |
| Brand | Woodstock Bourbon |
| Date of First Broadcast/Publication | 2014 / 3 |
| Business Sector | Alcoholic |
| Tagline | Barrelled in American Oak |
| Story | This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Sean Cummins |
| Executive Creative Director | Jason Ross |
| Copywriter | Chris Ellis |
| Art Director | Aaron Lipson |
| Director | Tony Rogers |
| Production Company Producer | Jason Byrne |
| Production Company | Guilty |
| Agency Producer | Susannah George |
| Director of Photography (DOP) | Shelley Farthing-Dawe |
| Editor | Tim Parrington |
| Sound | Flagstaff Studios |
| Sound Design Company | Paul Le Couteur |
| Managing Partner | Chris Jeffares |
| Account Director | Hayden Isaacs |
| Account Manager | Damiano Dipietro |
| Media Director | Kirsty Muddle |
| Media Agency | Tom Johnson |
| Account Manager | Jessica Chamberlain |
People related to this work
Related Ads
More Work
SEE ALLHow We Roll
- BRAND:
- Woodstock Bourbon
- AGENCY:
- Cummins & Partners
Don't Torture Our Marine Life
- BRAND:
- Nature Organics
- AGENCY:
- CHE Melbourne
Orange
- BRAND:
- Reach
- AGENCY:
- J. Walter Thompson Sydney
Corn
- BRAND:
- Reach
- AGENCY:
- J. Walter Thompson Sydney
Broccoli
- BRAND:
- Reach
- AGENCY:
- J. Walter Thompson Sydney
Dogs
- BRAND:
- Olympus
- AGENCY:
- J. Walter Thompson Sydney
Eagle
- BRAND:
- Olympus
- AGENCY:
- J. Walter Thompson Sydney
Motorcross
- BRAND:
- Olympus
- AGENCY:
- J. Walter Thompson Sydney
Cockatoo
- BRAND:
- Olympus
- AGENCY:
- J. Walter Thompson Sydney