| Title | My Bac. My Day! |
| Agency | stöhr, MarkenKommunkation GmbH |
| Campaign | My Bac. My Day! - Schwarzkopf & Henkel |
| Advertiser | Henkel AG & Co. |
| Brand | bac |
| Posted | October 2000 |
| Product | Deodorants |
| Business Sector | Deodorants |
| Tagline | My Bac. My Day! |
| Story | A young female teacher gets up in the morning and prepares for day: The alarm clock rings. The woman gets up. Her husband looks up under his cover. She gets out of the shower, loops a towel around her body and uses bac. Then she wakes up her son by opening the curtains. On her way to the kitchen she is putting up her hair. Her husband takes care of the daughter. She takes her bag and an apple and kisses her husband and daughter. She opens the door and goes out into her bac-day. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Creative Director | Matthias Birkenbach |
| Associate Creative Director | Axel Schult |
| Copywriter | Simone Buch |
| Art Director | Anja Stough |
| Production Company | Hope & Glory |
| Director | Anniken Lien |
| Actor / Celebrity | Susannah Butt |
| Music | Volker Kretschmer |
More Work
SEE ALLLobby
- BRAND:
- Fenjal
- AGENCY:
- Jung von Matt / Main
Church
- BRAND:
- Fenjal
- AGENCY:
- Jung von Matt / Main
Road
- BRAND:
- Acta
- AGENCY:
- BBDO Oslo Reklamebyrå AS
Neanderthal
- BRAND:
- Acta
- AGENCY:
- BBDO Oslo Reklamebyrå AS
Beach
- BRAND:
- Acta
- AGENCY:
- BBDO Oslo Reklamebyrå AS
My Bac. My Day! (Bac Perfumefree)
- BRAND:
- bac
- AGENCY:
- stöhr, MarkenKommunkation GmbH
Fields
- BRAND:
- Belmondo
- AGENCY:
- Springer & Jacoby Germany