Title | Shopgirl |
Agency | FCB Canada |
Campaign | Prevent-it.ca |
Advertiser | WSIB |
Brand | WSIB |
Posted | May 2007 |
Product | Corporate |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | There really are no accidents. Prevent-it.ca |
Story | Most people feel accidents just happen, or are just part of the job. Our objective was to shift perceptions and make people realize that all injuries and fatalities are preventable. |
Media Type | Television |
Length | |
Market | Canada |
Editor | Johnny Devries |
Creative Director | Robin Heisey |
Account Director | Darrell Hurst |
Art Director | Joe Piccolo |
Agency Producer | Pam Portsmouth |
Director of Photography (DOP) | Chris Soos |
Copywriter | Chris Taciuk |