| Title | Dishes |
| Agency | McCann London |
| Campaign | Latin Spirit in Everyone - Bacardi |
| Advertiser | Bacardi-Martini |
| Brand | Bacardi Breezer |
| Date of First Broadcast/Publication | 2000 / 8 |
| Business Sector | Alcoholic |
| Story | A girl is seen doing the washing-up in a drab kitchen she is then shown in a similar pose DJing in a vibrant Latin Club. |
| Philosophy | Dramatise the quality of Bacardi Breezer through scenarios that demonstate that beneath an apparently harmless exterior lies real latin spirit. |
| Problem | Build awareness amongst 18-24 year old male consumers through men's press. |
| Media Type | Magazine |
| Market | United Kingdom |
| Creative Director | Luke White |
| Copywriter | Jason Gill |
| Art Director | Robert Brown |
| Director of Photography (DOP) | Steen Sundland |
| Production Company | Management & Production |
More Work
SEE ALLNuts
- BRAND:
- Bacardi Breezer
- AGENCY:
- McCann London
DJ
- BRAND:
- Bacardi Breezer
- AGENCY:
- McCann London
Thong
- BRAND:
- Bacardi Breezer
- AGENCY:
- McCann London
Rigo Bacardi - Cut the Cuban Way
- BRAND:
- Bacardi
- AGENCY:
- McCann London