Title | DJ |
Agency |
McCann London
|
Campaign |
Latin Spirit in Everyone - Bacardi
|
Advertiser |
Bacardi-Martini
|
Brand |
Bacardi Breezer
|
Posted | September 2000 |
Business Sector | Alcoholic
|
Tagline | There Is Latin Spirit In Everyone |
Story | A girl is seen doing the washing-up in a drab kitchen she is then shown in a similar pose DJing in a vibrant Latin Club. |
Philosophy | Dramatise the quality of Bacardi Breezer through scenarios that demonstate that beneath an apparently harmless exterior lies real latin spirit. |
Problem | Build awareness amongst 18-24 year old male consumers through men's press. |
Media Type |
Magazine
|
Market | United Kingdom |
Creative Director |
Luke White
|
Copywriter |
Jason Gill
|
Art Director |
Robert Brown
|
Director of Photography (DOP) |
Steen Sundland
|
Production Company |
Management & Production
|