Stuart Fermor
Copywriter at The Ethical Agency
London, United Kingdom
TitleTake Care And Dry Off Properly
Agency
Campaign Take Vaseline Intensive Care Of Yourself - Elida Fabergé
Advertiser Unilever
Brand Vaseline Intensive Care
Date of First Broadcast/Publication 2000 / 4
Product Male Anti-Perspirant Deoderant
Business Sector Deodorants
Tagline Take Vaseline Intensive Care of Yourself
Story Single page colour and with single subject as main focus, bold headline, minimal body copy and strapline.
Philosophy This Ad is part of an established campaign built on the feeling of healthly skin to move the brand forward we needed to capitalise and build on vaselines core heritage of trusted, no-nonsense, problem solving efficacy and 'playback' to the consumer the 'UK feel' they associate with Vaseline.
Problem To prompt reappraisal of the brand and help move the brand from a functional problem solver to a positive and relevant contributor for deoderant to communicate the skins friendly benefits.
Media Type Magazine
Market United Kingdom
Creative Director Luke White
Copywriter
Art Director

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