Title | Lastest Generation |
Title (original language) | Aloha - Mobiles Dernier Cri |
Agency |
Nouvel Eldorado
|
Campaign |
Aloha - Cegetel
|
Advertiser |
Cegetel
|
Brand |
Aloha
|
Posted | September 2000 |
Product |
Mobile Store
|
Product (original language) | Magasin de mobiles
|
Business Sector | Personal Wireless Communication
|
Story | Mobiles are transformed and given a new meaning. They demonstrate either a problem experienced or a solution required by mobile telephone users. |
Story (original language) | Les téléphones mobiles sont transformés et ont une nouvelle signification. Ils démontrent soit un problème auquel on peut être confronté, soit une solution apportée aux utilisateurs de mobiles. |
Philosophy | An easy to achieve poster campaign carried out at local level. |
Philosophy (original language) | Une campagne d'affichage face à achever, dans un cadre local |
Problem | Promote aloha as the only mobile phone store that understands consumer needs and facilitates the process of buying a mobil phone. |
Problem (original language) | Promouvoir aloha comme le seul magasin de téléphones mobiles qui comprend les besoins des consommateurs et facilite l'achat. |
Media Type |
Billboard
|
Market | France |
Creative Director |
Antoine Choque
|
Copywriter |
Gilles de Kerdrel
|
Art Director |
Thierry Chavant
|
Agency Producer |
Laurence Vecten
|
Director of Photography (DOP) |
Mike Parson
|