Liliane Fontaine
Creative Director at VML
Boulogne-Billancourt, France
TitlePrintemps - Think White
Title (original language)Printemps - Think White
Agency
Campaign Campaign 1999 - PPR
Advertiser Printemps
Brand Printemps
PostedSeptember 2000
Business Sector Department Stores, Supermarkets
Story Portraits of vibrant women with whom female consumers can identify.
Philosophy Living portraits of women.
Philosophy (original language) Portraits vivants de femmes
Problem Promote Printemps as the department store of choice for women.
Problem (original language) Promouvoir le Printemps comme un grand magasin de choix pour les femmes.
Media Type Print
Creative Director Antoine Choque
Copywriter
Art Director
Photographer

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