J&B - "36 & 6"

J. Walter Thompson Cape Town

J. Walter Thompson Cape Town Cape Town, South Africa

7642

Title	36 & 6
Agency	J. Walter Thompson Cape Town
Campaign	J&B Rare
Advertiser	J&B Whiskey
Brand	J&B
Date of First Broadcast/Publication	2016
Business Sector	Spirits, Fortified Wines
Tagline	A Rare Blend, Made Different
Philosophy	The new J&B Rare commercials from JWT Cape Town, directed by Leigh Ogilvie, tell an intrinsic brand story and serve as a visual metaphor for a simple equation: when you mix up the unexpected, a rare magic happens. The anecdotes are told over 4 commercials within a singular approach and with a powerful and visceral blending of aesthetics. All special effects were handled in camera with additional compositing and merging of elements by BlackGinger to create these unique spots.
Media Type	Television
Length	30 seconds
Production Company	Velocity Films
Executive Creative Director	Jonathan Lang
Creative Director	Stuart McCreadie
Agency Producer	Rochelle April
Art Director	Stephen Roth
Art Director	Mpumelelo Ngewu
Copywriter	Dylan Rohleder
Director	Leigh Ogilvie
Producer	Anco Henning
Director of Photography (DOP)	Eugenio Galli
Production Art Director	Charlotte Collins
Editor	Gordon Midgley
Visual Effects	Marco Raposa de Barbosa
Music Composer	Mark Algranti
Music	Pulse Music Group
Sound	Arnold Vermaak
Sound	WeLoveJam
Post Production Online	BlackGinger
Post Production Offline	Riot Post