| Title | Come into the Art |
| Title (original language) | Venez prendre l'Art |
| Agency | CLM BBDO |
| Campaign | Come into the Art - MAC/VAL |
| Advertiser | Musée d'art contemporain du Val-de-Marne |
| Brand | MAC/VAL |
| Date of First Broadcast/Publication | 2005 / 11 |
| Business Sector | Museums & Monuments |
| Tagline | Come into the Art |
| Tagline (original language) | Venez prendre l'Art |
| Philosophy | An amazing and exclusive communication campaign to go with the opening. Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery. At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art. A 45 seconds film directed by Arno Bani has been in accordance with the approach related to the birth of emotion triggered by the contemporary art. |
| Philosophy (original language) | Une campagne de communication étonnante et inédite pour accompagner louverture. Conçue par lagence CLM BBDO,la campagne signée « VENEZ PRENDRE LART » invite, par un jeu de mot, le spectateur/visiteur à vivre un moment de plaisir et de découverte. Parallèlement, elle répond à lambition du musée de donner un accès à lensemble des Val-de-Marnais et aux habitants de lIle-de-France à lart contemporain. Un film de 45'' secondes réalisé par Arno Bani, s'inscrit dans une démarche d'impression de l'émotion provoquée par l'art contemporain. |
| Problem | The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years. It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest. |
| Problem (original language) | Louverture du MAC/VAL, musée d'art contemporain du Val-de-Marne, à Vitry, constitue un événement dampleur nationale et internationale, et représente une des plus importantes réalisations en France de ces dernières années. Il a vocation à satisfaire trois engagements majeurs : un engagement culturel, un engagement politique, et une forte mission dintérêt général. |
| Media Type | Television & Cinema |
| Length | |
| Market | France |
| Soundtrack | Not for Sale |
| Advertising Manager | Alexia Fabre |
| Advertising Manager | Marie Rotkopf |
| Creative Director | Anne de Maupeou |
| Creative Director | Barka Zerouali |
| Copywriter | Frédéric Lutgé |
| Art Director | Dimitri Guerassimov |
| Account Manager | Pascal Couvry |
| Account Manager | Julien Lemoine |
| Production Company | Wanda Paris |
| Production Company Producer | Claude Fayole |
| Director | Arno Bani |
| Lighting Director / Lighting | Dylan Doyle |
| Singer | Coco Rosie |
| Agency Producer | Isabelle Baud |
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