| Title | Minute of Silence |
| Title (original language) | La minute de silence |
| Agency | Hemisphere droit |
| Campaign | Commemoration of the Shoah. Forgive but do not forget. |
| Advertiser | Hémisphère Droit |
| Brand | 18avril.org |
| Posted | September 2004 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | A 40 years old man is filmed during 1 minute of silence. At the bottom of the screen, a stopwatch starts up. Little by little, his face becomes gaunt and gets tense.Wrinkles starts to appear all over his face. At the bottom of the screen, the stopwatch stops on: 11 years, 4 months, 27 days, 4 hours. A black sign appears with a superimposed text: 11 years, 4 months, 27 days, 4 hours 6 millions minutes of silence for 6 millions victims And then:April, 19th, world commemoration day of the Shoah. Forgive but do not forget. |
| Story (original language) | Un homme de 40 ans est filmé pendant une minute de silence. En bas de lécran, un chrono se met en route. Petit à petit, son visage se creuse et se crispe. Des rides apparaissent partout sur son visage. Ses cheveux deviennent gris. En bas de lécran, le chrono sarrête sur : 11 ans, 4 mois et 28 jours. Un panneau noir apparaît, un texte en surimpression : 11 ans, 4 mois, 27 jours, 4 heures. 6 millions de minutes de silence pour 6 millions de victimes. Ecran noir avec en surimpression : 19 avril 2004, journée mondiale de commémoration de la Shoah. |
| Media Type | Television & Cinema |
| Length | |
| Market | France |
| Account Executive | Frank Tapiro |
| Creative Director | Frank Tapiro |
| Art Director | Loic Le Guillou |
| Copywriter | Fabien Guy |
| Production Company | Psycho / PH |
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