Tony Haigh
Tony Haigh
Art Director at Goldsack Harris Thompson
Wellington, New Zealand
TitleAppeal Week Launch
Agency
Campaign Appeal week lunch
Advertiser Women's Refuge
Brand Women's Refuge
Date of First Broadcast/Publication
Tagline Invitation to the 2010 Women's Refuge Appeal Week Launch
Story

To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage.

Media Type Print
Account Manager
Account Manager
Copywriter
Art Director
Creative Director
Creative Director

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