Title | Reggae Sauce |
Agency | J. Walter Thompson London |
Campaign | Put some Music in your Food |
Advertiser | AB World Foods |
Brand | Reggae Reggae Sauce |
Date of First Broadcast/Publication | 2012 / 5 |
Business Sector | Soups, Stuffing, Cooked Sauces |
Tagline | Put some Music in your Food |
Story | The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks. |
Problem | Make Levi Roots’ Reggae Reggae Sauce a more exciting alternative to other condiments |
Media Type | Television & Cinema |
Sound | Grand Central Recording Studios |
Director | Merlin Crossingham |
Account Manager | Patrick Netherton |
Account Director | Dan Duffett |
Account Planner | Harvey Cossell |
Account Planner | Claire Jackson |
Agency Producer | Denise Connell |
Copywriter | Christiano Neves |
Copywriter | Bruno Xavier |
Art Director | Bruno Xavier |
Art Director | Christiano Neves |
Creative Director | Jason Berry |
Executive Creative Director | Russell Ramsey |
Production Company | Aardman Animations |
Media Planner | Siadat Elbadri |