| Title | Fold |
| Agency | Master Comunicação |
| Campaign | Fold |
| Advertiser | Ministry of Health - Brazil |
| Brand | Breast Cancer Prevention |
| Posted | September 2000 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | If You're Looking for a Good Reason to do a Breast Cancer Self-examination, Fold A to B |
| Media Type | |
| Market | Brazil |
| Executive Creative Director | Renato Cavalher |
| Creative Director | Renato Cavalher |
| Copywriter | Luiz Groff |
| Art Director | Renato Fernandez |
| Copywriter | Renato Fernandez |
| Art Director | Roberto Fernandez |
| Copywriter | Roberto Fernandez |
| Photographer | Bob Wolfensen |
| Production Manager | Karin Janz |
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