Title | Blank Canvas |
Agency | Ogilvy UK |
Campaign | Blank Canvas - Ford |
Advertiser | Ford Motor Company |
Brand | Ford |
Posted | May 2008 |
Product | Kuga |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Tagline | Kuga from Ford. Feel the difference |
Philosophy | The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga |
Problem | To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus. |
Media Type | Television |
Length | |
Market | Europe, France, Germany, United Kingdom, Italy, Spain |
Post Production | MPC LDN |
Editing Company | Final Cut |
Creative Team | Björn Persson |
Creative Team | Richard Baynham |
Creative Team | Paul Miles |
Creative Team | Adam Staples |
Creative Director | Greg Burke |
Account Planner | Stephen Wallace |
Director | Nicolai Fuglsig |
Production Company | Morton Jankel Zander (MJZ) |