Adam Staples
Creative Team at Ogilvy UK
London, United Kingdom
TitleParking Meter
Agency
Campaign Blank Canvas - Ford
Advertiser Ford Motor Company
Brand Ford
PostedMay 2008
Product Kuga
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline Kuga from Ford. Feel the difference
Philosophy The creative idea is “born from a blank canvas”, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga
Problem To deliver a pan-European multi-media campaign for the Ford Kuga – their first entry into the highly competitive crossover market alongside models such as Toyata’s RAV4.


Kuga is positioned as a “Kinetic All Wheel Drive Crossover” and takes its cues from the key principles of “Kinetic Design” – Ford’s new approach to vehicle design, a la the new Mondeo and Focus.
Media Type Television
Length
Market Europe, France, Germany, United Kingdom, Italy, Spain
Post Production
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