José Roberto Bezerra
Content at Cleiton Lino
São Paulo, Brazil
TitleSaddam (Portuguese)
Title (original language)Saddam
Agency
Campaign Celebrities - Veja
Advertiser Editora Abril S.A.
Brand Veja
Date of First Broadcast/Publication 2003 / 9
Product Magazine
Business Sector Newspapers, Magazines, Books
Tagline Read Veja and see both sides.
Tagline (original language) Quem lê Veja entende os dois lados.
Story (original language) Os anúncios da campanha trazem os rostos de personalidades mundiais formados a partir de palavras antagônicas que têm a ver com atitudes ou fatos relacionados aos personagens.
Media Type Magazine
Market Brazil
Creative Director
Copywriter
Copywriter
Illustrator
Typographer
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Art Director
Agency Producer

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