| Title | Golden September |
| Agency | F.biz |
| Campaign | Golden September |
| Advertiser | Coniacc |
| Brand | Coniacc |
| Posted | October 2015 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | F.biz was invited by Coniacc (National Confederation of Institutions of Support and Assistance to Children and Adolescents with Cancer) to create the campaign for Golden September. The movement is an initiative by Coniacc and it happens throughout the month all over Brazil aiming to alert parents about the importance of early diagnosis in childhood cancer.The campaign consists of an animated film lasting two minutes. The opening scenes show a boy who loses the last strand of hair during treatment. Through effects that recall the passage of time, the strand flies over the city until it finds its owner. It lands on the head of the same boy who faced the disease during childhood, but, now, appears as a healthy young man."The goal is to alert parents of the fact that childhood cancer has a good chance of cure, as long as the disease is diagnosed at the beginning," said Guilherme Jahara, CCO (chief creative officer) of F.biz. The film also encourages adults to visit the movement's website (http://www.setembrodourado.org.br/) and learn more about the symptoms that should motivate preventive examinations. The campaign also includes posters, ads for newspapers and posts on Facebook. |
| Media Type | Other Animation |
| Length | |
| More Information | http://www.setembrodourado.org.br/ |
| Creative Director | GUILHERME JAHARA |
| Art Director | Gregory Kickow |
| Art Director | Michel Martins |
| Copywriter | Armando Araujo |
| Photographer | Ricardo Big Passos |
| Photographer | Moreno Gonçalves |
| Production Company | Big |
| Executive Producer | Ariel Comin |
| Director | Ricardo Big Passos |
| Agency Producer | Iara Demartini |
| Sound Production Company | Croacia |
| Sound Producer | Marcio Chavemarin |
| Graphic Production | Eduardo Paiva |
| Art Buyer | Camila Serena |
| Edition | Big |
| Image Edition | Ricardo Sanches |
| Final Edition | Marcelo Magdaleno |
| Media (Agency side) | Luciana Prado |
| Media (Agency side) | Ana Ventura |
| Media (Agency side) | Victor Berto |
| Media (Agency side) | João Sucena |
| Media (Agency side) | Nádia Araujo |
| Media (Agency side) | Larissa Sousa |
| MOTION DESIGN | Alexandre Márcio Arantes |
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