| Title | Reality beyond movie |
| Agency | Grey Group Argentina |
| Campaign | Real Victims Poster |
| Advertiser | Campo Cine |
| Brand | Campo Cine |
| Date of First Broadcast/Publication | 2015 / 6 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | Refugiado: a story that should be seen, only in cinemas. |
| Story | Grey Argentina created an impactful outdoor campaign leveraging the real promotional posters from the film “Refugiado”. Take a look of what they did with real victims who volunteered to participate and tell others to take action against it. |
| Media Type | Poster |
| Length | |
| Director | Alejandro García Butula |
| Executive Creative Director | Diego Medvedocky |
| Creative Director | Lisandro Cardozo |
| Creative Director | Hernan Kritzer |
| Copywriter | Juan Manuel Quintero |
| Copywriter | Gomez Adrover |
| Art Director | Javier Garcia |
| Art Director | AGUSTÍN OSMAN |
| Producer | FLORENCIA ITUARTE |
| Executive Producer | Lucas Delenikas |
| Account Director | Florencia Pereyra |
| Account Director | Jorge Villar |
| Account Executive | NAZARENA LONGO |
More Work
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Concrete
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Living Room
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Kitchen
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