| Title | Callouts |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | This ad used partnerships to demonstrate our extensive substance in Times Square. The board was as long as two city blocks. |
| Media Type | Billboard |
| Market | United States |
| Copywriter | Ari Merkin |
| Art Director | Tony Calao |
| Art Director | Paul Stechschulte |
| Copywriter | Rob Strasberg |
| Photographer | Daniel Hartz |
| Photographer | Tim Damon |
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- BRAND:
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- AGENCY:
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