| Title | MINI on a SUV |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | MINI on a SUV addressed the less-than-fun driving characteristics of SUVs. |
| Media Type | Transportation & Vehicles |
| Market | United States |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Andrew Keller |
| Art Director | Tony Calcao |
| Art Director | Paul Stechschulte |
| Copywriter | Ari Merkin |
| Copywriter | Rob Strasberg |
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