| Title | Detail Stickers |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | Peel and stick "detail" stickers encouraged people to customize a new car. |
| Media Type | Magazine Custom Publishing |
| Market | United States |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Photographer | Daniel Hartz |
| Art Director | Tony Calcao |
| Copywriter | Rob Strasberg |
| Photographer | Sebastian Gray |
| Illustrator | Maggie Baker |
| Print Production Manager | Julieana Stechschulte |
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