| Title | Mattress Heist |
| Agency | Doner |
| Campaign | Sheep |
| Advertiser | Serta |
| Brand | Serta |
| Posted | May 2012 |
| Business Sector | Home Furniture |
| Story | In the latest television spot for Serta titled, “Mattress Heist,” the famous Serta Counting Sheep break into Serta’s headquarters and find the Serta Perfect Sleeper. They also uncover proprietary research outlining how the mattress solves the five most common sleep problems. In order to save their livelihood and get troubled sleepers to count sheep again, the Counting Sheep create a scheme to steal the mattress. As the herd makes their getaway with the mattress atop their back, one remarks how great the mattress feels—comedically emphasizing the comfort of the Perfect Sleeper. |
| Media Type | Television |
| Length | |
| Market | United States |
| Chief Creative Officer | Rob Strasberg |
| Executive Creative Director | Murray White |
| Creative Director | Kenneth Spera |
| Creative Director | Michael Brooks |
| Director of Broadcast Production | Brian Dooley |
| Agency Producer | Alexander Page |
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