The ad depicts a little school girl who is about to cross a street when a silver DaimlerChrysler vehicle is approaching. The girl's mother is watching her very closely from five different but also very unusual look out points.
Philosophy
DaimlerChrysler is teaching its vehicles to see. Fitted with infrared cameras and safety assistance systems these vehicles can detect almost every object which could become a hazardous obstacle including human beings. If every vehicle would be fitted with these safety devices people would'nt need to worry about friends, family or their own children whilst out and about in major traffic. Especially mother's who can't be everywhere to watch their children, would feel a bit more relaxed with this 'Accident free driving' technology.
Problem
DaimlerChrysler wants to become the most respected automotive company in the world by emphasizing on its leadership in technology. To achieve this goal DaimlerChrysler is focusing on two major R&D projects: 'Accident free driving' and 'Energy for the future'. Our task was to promote the most important technologies coming out of these R&D projects.