Title | Insurance for a Modern World |
Agency | Leo Burnett Chicago |
Campaign | Insurance for a Modern World |
Advertiser | Esurance |
Brand | Esurance |
Date of First Broadcast/Publication | 2011 / 12 |
Business Sector | Insurance |
Tagline | Insurance for a Modern World |
Story | Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24. |
Media Type | Television |
Soundtrack | Jam Man by Chet Atkins |
Special Effects / VFX | MPC LDN |
Account Planner | Katie George |
Account Director | Susan Stefaniak |
Editing Company | Deluxe’s Beast |
Director | Omri Cohen |
Production Company | Green Dot Films |
Producer | Matt Blitz |
Executive Producer | Ron Nelken |
Copywriter | Eric Routenberg |
Art Director | Sarah Block |
Creative Director | Eric Routenberg |
Creative Director | Sarah Block |
Executive Creative Director | Susan Credle |
Chief Creative Officer | Susan Credle |