David Smith

David Smith

Executive Creative Director, Partner at RPA

San Francisco, United States
SEE ALL WORKS

My Latest Work

Summary

David Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today?s issues surrounding metrics in the digital marketplace.

At the forefront of new metrics applications, David?s advisory board and industry committee involvement has included the AAAAs, ARF, comScore Media Metrix, Quantcast, IAB and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.

David is consistently called upon by the press as a resource for publications such as Forbes, Businessweek, Mediaweek and authors thought pieces on an ongoing basis for industry publications including iMedia Connection, MediaPost.com and OMMA. He is also a regular speaker at various AAAAs, iMedia, ad:tech and OMMA events.

With a number of awards to his name, including an Effie, David was most recently awarded the first-ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.

David has a BA from the University of Washington. He is an avid guitar player and a gourmet Chinese cook.

People I worked with

Joe Baratelli
EVP, Chief Creative Officer
RPA
Curt Johnson
Art Director
RPA
Todd Carey
Copywriter
RPA
Gary Paticoff
SVP, Chief Production Officer
RPA
Larry Postaer
Co-Chair
RPA

Positions

Executive Creative Director, Partner

Carton Donofrio Partners
Baltimore, United States

President, Creative Director

Smith Advertising and Design
Ottawa, Canada

Founder, CEO

Mediasmith, Inc.
San Francisco, United States

Group Creative Director

AGENT16
New York, United States

Copywriter

Onion Labs
Chicago, United States

Other

Manifest Communications Inc.
Toronto, Canada

Get your Talent Profile
for free and Become a Member of AdForum

Get Started