David Smith

David Smith

Executive Creative Director, Partner at RPA

San Francisco, United States

My Latest Work


David Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today?s issues surrounding metrics in the digital marketplace.

At the forefront of new metrics applications, David?s advisory board and industry committee involvement has included the AAAAs, ARF, comScore Media Metrix, Quantcast, IAB and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.

David is consistently called upon by the press as a resource for publications such as Forbes, Businessweek, Mediaweek and authors thought pieces on an ongoing basis for industry publications including iMedia Connection, MediaPost.com and OMMA. He is also a regular speaker at various AAAAs, iMedia, ad:tech and OMMA events.

With a number of awards to his name, including an Effie, David was most recently awarded the first-ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.

David has a BA from the University of Washington. He is an avid guitar player and a gourmet Chinese cook.

People I worked with

Joe Baratelli
EVP, Chief Creative Officer
RPA, Santa Monica
Curt Johnson
Art Director
Todd Carey
Gary Paticoff
SVP, Chief Production Officer
Larry Postaer


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