Doug Pedersen
Doug Pedersen
Art Director at Sleek Machine
Boston, United States
Campaign You Are How You Sleep
Advertiser Tempur-Pedic North America Inc.
Brand Tempur-Pedic
Date of First Broadcast/Publication
Tagline you are how you sleep

You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up. 

Media Type Television
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Sound Design Company BWN

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