| Title | Senses |
| Agency | Brand Architecture International New York |
| Campaign | Senses |
| Advertiser | Diageo |
| Brand | Guinness Stout |
| Posted | February 2001 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | The perfect pint. |
| Story | The introduction of the first ever television campaign in the U.S. represented a major milestone for brand Guinness. The goal was to capture greater share of mind and menu for a brand with limited awareness and significant perceptual barriers - and do so in the midst of the most intense competitive activity Guinness has faced to date. For the target of 'taste beer' drinker searching for their next great beer 'discovery,' the unique sensory experience of the Guinness ritual was brought to life through a juxtapostiion of product stimulus/drinker response. |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Cortez Brothers |
| Creative Director | Marty Weiss |
| Copywriter | Mark Mendelis |
| Art Director | Todd Gallentine |
| Agency Producer | Alisa Cohen |
| Director | Malcolm Venville |
More Work
SEE ALLBowl The Perfect First Date
- BRAND:
- Bowlmor Lanes
- AGENCY:
- Meter Industries
Lighthouse
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Alaska
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Tango
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Stars
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Sailing
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Product
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Parrot
- BRAND:
- Hotjobs.com
- AGENCY:
- Brand Architecture International New York