| Title | Nut & Bolt / Fruit Stand |
| Agency | Brand Architecture International New York |
| Campaign | Basics By Armani |
| Advertiser | Armani Exchange |
| Brand | Armani Exchange A/X |
| Posted | February 2001 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | How to make basics worthy of the name Giorgio Armani. First came the nut and bolt to announce his new stores, then the fruit stand for spring. Both are based on Armani's vision of A/X as a cross between an Army PX and a food market. Within six months after the first store opened, A/X doubled its sales projections for the year and the campaign won a Gold EFFIE award for advertising effectiveness. |
| Media Type | |
| Market | United States |
| Creative Director | Marty Weiss |
| Art Director | Marty Weiss |
| Creative Director | Nat Whitten |
| Copywriter | Nat Whitten |
| Copywriter | Paula Dombrow |
| Photographer | Mark Weiss |
More Work
SEE ALLBowl The Perfect First Date
- BRAND:
- Bowlmor Lanes
- AGENCY:
- Meter Industries
Lighthouse
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Alaska
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Tango
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Stars
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Sailing
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Product
- BRAND:
- Chivas
- AGENCY:
- TBWA\PARIS
Parrot
- BRAND:
- Hotjobs.com
- AGENCY:
- Brand Architecture International New York