Unicef - "The World Upside Down"

Don't Panic

Don't Panic London, United Kingdom

7290

This ad is part of the ACT Responsible Collection

Brand: Unicef
Country: United Kingdom

Advertiser: UNICEF

Title	The World Upside Down
Agency	Don't Panic
Campaign	The World Upside Down
Advertiser	UNICEF
Brand	Unicef
Date of First Broadcast/Publication	2015 / 11
Business Sector	Human Rights
Story	The mum and dad sit watching their children play; dangling upside down from a climbing frame and doing headstands. But each time one of the two children spins upside down, their world turns upside down with them, and we see a glimpse of the very different life they could be living in a country affected by war or natural disaster. We see scenes that mirror real stories documented by Unicef of children suffering from violence, exploitation and abuse, and in need of protection. As the film progresses, we see the children’s world getting darker, and the parents getting more and more distressed as they realise the danger the children face. It closes with a little boy sitting down on the railway tracks he has been following, worn out, shivering and alone as winter and darkness closes in - an all too familiar scene for millions of children escaping danger this winter. The dark stories shown in the film reflect the experiences of real children.
Problem	In Syria, one in five children are forced to cross conflict lines to take exams. In Yemen, 573 children have been killed since the fighting escalated in March this year, more than four times the total in 2014. In emergencies last year, Unicef protected children from violence by providing over 3 million children with psychosocial support; placing 33,000 unaccompanied and separated children in alternative care; and reuniting 12,000 children with their families or caregivers. Unicef also secured the release of 10,000 children by armed forces or groups, and helped to reintegrate 8,000 children back into their communities.
Media Type	Television
Length	110 seconds
More Information	www.unicef.org.uk
Production Company	Thomas Thomas Films
Sound Design Company	750mph
Creative Director	Richard Beer
Account Director	Sam Adams
Agency Producer	Ellie Moore
Director	Karen Cunningham
Producer	Trent Simpson
Editor	Owen Oppenheimer
Editing Company	The Quarry
Post Production	Time Based Arts, London
Sound Engineer	Mark Hellaby
Director of Photography (DOP)	Gallan Green